Nielsen wins IAB Australia Digital Audience Measurement tender - TressCox Lawyers - IAB, PRWire, Mumbrella and B&T websites - 13 October 2014
TressCox Lawyers has been mentioned in a media release titled ‘Nielsen wins IAB Australia Digital Audience Measurement tender’ published on the IAB website, 13 October 2014.
The media release is about the IAB Australia announcing that Nielsen has been appointed the sole and exclusive preferred supplier for the provision of digital audience measurement services in Australia starting on January 1 2015 for a three year period. It mentions that the “entire tender and review process was robust, extensive, rigorous and transparent and conducted with the upmost probity with TressCox Lawyers overseeing the process.”
The media release has also been syndicated on PRWire, with related articles also posted on the Mumbrella and B&T websites.